Frequently Asked Questions

❓ What is Fijn?
Fijn is a family-owned wellness brand offering functional cocoa blends and colostrum collagen drinks to support daily health, ritual, and vitality.
Every product is formulated with high-quality ingredients like grass-fed collagen, functional mushrooms, and bovine colostrum — designed to help you feel good, live well, and connect with your body through simple daily rituals.

❓ Is Fijn just hot chocolate?
Not at all. Fijn is a wellness hot chocolate — not just a treat, but a daily tool for your health.
We use cocoa as a delivery system for high-frequency ingredients like collagen, colostrum, and functional mushrooms. Our blends are rich, purposeful, and made to support gut health, natural energy, immune support, and mood.

❓ What’s the difference between PURE, BLISS, BALANCE, and MAXIMIZE?

PURE: Unsweetened cocoa collagen blend — clean, classic, great for daily use or mixing into recipes.
BLISS: Sweetened collagen hot chocolate — indulgent without compromise, in seasonal and classic flavors.
BALANCE: Vegan-friendly cocoa mushroom blend — no collagen, just pure mushroom support for focus and clarity.
MAXIMIZE: Our only non-cocoa blend — a colostrum collagen blend with 5 types of collagen for deep restoration and performance.

❓ What is colostrum, and why is it in MAXIMIZE?
Colostrum is nature’s original superfood — the first nourishment mammals receive after birth.
It’s packed with immune factors, growth compounds, and bioavailable nutrients that support gut health, recovery, and vitality. We pair it with 5 types of collagen for a full-body wellness blend that promotes restoration, performance, and immune resilience.

❓ What’s the difference between cacao and cocoa?
At Fijn, we believe every sip should be both nourishing and joyful. The words cacao and cocoa are often used interchangeably, but they aren’t exactly the same.

The quick answer:

Cacao is the raw, less processed form of the bean — rich in antioxidants, minerals, and natural vitality.
Cocoa is roasted, giving it that deep chocolate flavor, but with slightly fewer nutrients than cacao.

The details:

Cacao is closer to the bean in its natural state. Because it’s cold-processed, it retains more of its original nutritional power, including magnesium and antioxidants that support overall wellness.
Cocoa undergoes roasting, which creates a smoother taste and is more common in everyday hot chocolate products. While roasting reduces some nutrients, cocoa still delivers flavonoids and benefits for heart and brain health.

Why it matters at Fijn:
We use cocoa intentionally — pairing it with collagen, mushrooms, and colostrum — because we believe health shouldn’t come at the cost of flavor. Our blends give you the comfort of cocoa and the nourishment your body craves.

👉 If you’d like to read more, here’s a helpful article that explores the differences in depth: Cacao vs Cocoa — Which is Healthier?

Live the Fijn Life: With every cup, you don’t have to choose between what tastes good and what feels good.

❓ Are your products vegan?
Only BALANCE is vegan.
PURE and BLISS contain grass-fed collagen (from bovine), and MAXIMIZE contains both collagen and colostrum.

❓ Do you use sugar or artificial sweeteners?
No artificial sweeteners — ever.
Our BLISS line is sweetened with coconut palm sugar, a low-glycemic, mineral-rich option. PURE and BALANCE are unsweetened, giving you full control.

❓ How do I use Fijn?
Simply mix with hot water, stir well, and sip intentionally.

You can also enjoy Fijn cold: dissolve it first in a splash of warm water, then add ice and cold water (or milk) to your liking. It’s refreshing, nourishing, and just as grounding on warm days.

Fijn also blends beautifully into coffee, smoothies, or recipes — but the heart of it is the ritual: one mindful moment to connect with your body, your rhythm, and your day.

❓ Can I drink Fijn every day?

Absolutely. Fijn is crafted for daily use, offering a wellness-rich ritual in every cup. But it’s always good to ask — what does the research say about drinking cocoa every day?

A thoughtful source explores both sides — it highlights cocoa’s heart-supporting flavonoids, mood-lifting compounds, and antioxidant richness, while also noting things like caffeine content, calorie intake, and ingredient quality to be mindful of. (Read more here)

At Fijn, we intentionally prioritize high-flavanol, thoughtfully crafted blends:

Balance and Pure are both unsweetened.
Bliss is gently sweetened with coconut palm sugar, a mineral-rich, low-glycemic option.

Each blend is elevated with functional ingredients like collagen, colostrum, and mushrooms to amplify both health and flavor.

So yes — many people can enjoy Fijn every day as part of a balanced, nourishing routine.

❓ Is Fijn safe for kids or during pregnancy?

Cocoa naturally contains oxalic acid, which can slightly reduce calcium absorption if consumed without other calcium sources. That’s why many articles suggest pairing cocoa with foods rich in calcium.

At Fijn, we’re intentional about our blends. While collagen itself is not a calcium source, our MAXIMIZE blend (with colostrum) naturally delivers calcium and bioavailable nutrients that support balance. Even our cocoa blends (PURE, BLISS, BALANCE) are crafted to fit easily alongside a nourishing diet, making them a supportive part of your daily wellness ritual.

For those curious, here’s a thoughtful article on cocoa and pregnancy that touches on oxalic acid and calcium: Cocoa During Pregnancy: What You Should Consider.

As always, every body and every season is unique. We recommend you listen to your body and check with a provider you trust before sharing Fijn with children or enjoying it during pregnancy or nursing.

These statements have not been evaluated by the FDA. Fijn products are not intended to diagnose, treat, cure, or prevent any disease.

❓ Where is Fijn made?
Fijn is lovingly crafted in small batches in the USA by our family-run team.
Every blend is made with integrity, high-frequency ingredients, and lots of care.

❓ Do you offer subscriptions or bulk discounts?
Yes! Fijn offers subscriptions to help you stay stocked and save.
You can choose monthly or bi-monthly delivery, and every subscription includes a discount.

Want to save even more? Orders over $100 receive deeper discounts — it’s our way of saying thank you for making Fijn part of your daily ritual wellness drink.

❓ Where can I find Fijn in stores?
We’re in a growing number of small, intentional retail locations.
We’re working on a Retail Outlets page to help you find Fijn in a store near you. In the meantime, feel free to message us — we’re always happy to connect you with a local stockist if we have one nearby.

❓ Are you at any local events?
Yes! We love meeting our community face-to-face.
You can find us at several Utah-based events throughout the year, including:

Swiss Days in Midway
Pinners Conference in Salt Lake City
Salt Lake Family Christmas Show (coming 2025)

We often launch new flavors and share our functional hot chocolate blends at these events — with special event-only pricing. It’s worth stopping by!