Fijn Co’s story begins with our founder, Annie, and her lifelong love of cocoa. Always health conscious, Annie began becoming more aware of what was in traditional cocoa drinks. What she found was a lot of sugar along with other ingredients that are hard to pronounce. After trying some of the “healthier” alternatives out there and finding them lacking in flavor and in the overall “cocoa experience,” she wondered what it would take to make her own simple, wholesome, but DELICIOUS cocoa at home for herself and her family.

For the next several months, Annie’s kids (she has 8), and grandkids (it’s hard to nail down a number here—it is always growing, but let’s say there’s a lot) were subjected to dozens and dozens of exclamations of “Here! Try this!” with a cup thrust into their hands. Soon, her enthusiasm became contagious, and her family started to help.

What happened next was a whirlwind of research and ingredient sampling. We learned about the cocoa bean and how it differs from region to region. We learned different ways cocoa is processed and what each method does to taste and nutrition. We learned about fat content and solubility and consistency. And we tasted them all! Then we started mixing cocoas with other health-giving ingredients: collagens, salts, cinnamons, and many others. The goal was simple: It MUST be raw and healthy, but ALSO decadently rich and delicious.

After almost two years, we think we got it just right. The result is Fijn Cocoa.

Annie, Founder of Fijn Co

Lillian, Annie, and Tricia

As crazy as we are about delicious and healthy cocoa, the heart of Fijn Co is really about connection. We truly hope that you enjoy our products as a way of enhancing your connection with yourself and others… that you use it to promote a more intentional way of living.

When you savor a cup of our Fijn Cocoa, we encourage you to indulge in moments of self-reflection and mindfulness, fostering a deeper relationship with yourself. Our cocoa also acts as a conduit for genuine connections with loved ones, as it often serves as a centerpiece for warm conversations and shared experiences.

Whether you enjoy it alone as a self-care ritual or shared among friends and family, Fijn Cocoa facilitates moments of meaningful connection, making it an integral part of living a deliberate and fulfilling life.